North American Division — Allinox Group

Wholesale Cookware & Private Label Programs for U.S. Retailers

Woman preparing a meal with Alva pots and frying pans in a kitchen

Allinox USA supplies wholesale Alva cookware and develops private label and OEM cookware programs for retailers, distributors and business buyers. Our U.S. team connects European cookware expertise with global manufacturing and inventory near Atlanta, Georgia.

Designed in Belgium Est. 1949
Private Label Specialists
Global Manufacturing
PFAS-Free Solutions
Woman preparing a meal with Alva pots and frying pans in a kitchen
Why Partner

Everything You Need in a Cookware Partner

From product development to your warehouse shelf, Allinox USA delivers a complete vertically integrated cookware partnership.

75+ Years of Heritage

Belgian cookware expertise since 1949. Our ALVA brand combines traditional European craftsmanship with modern design and healthy cooking performance.

U.S. Inventory, Ready to Ship

Key cookware lines are stocked near Atlanta, Georgia, for domestic fulfillment and replenishment. Contact our team for current availability and lead times.

Vertically Integrated

We control every step — product development, sourcing, manufacturing, and distribution — ensuring quality, speed, and competitive pricing.

Family-Owned, Partner-Focused

As a family business, we build long-term relationships based on trust, flexibility, and dedicated support.

About Allinox USA

The North American Division of a Global Cookware Leader

Allinox USA is the North American division of Allinox Group, a Belgium-based cookware company. We support branded cookware distribution, product development, private label and original equipment manufacturer (OEM) programs for retailers and business partners.

Our group holds the exclusive worldwide license for Brabantia cookware and operates manufacturing in both China and France.

With our Atlanta warehouse and dedicated U.S. sales team, we provide the reliability and responsiveness of a local partner backed by global scale.

6 Continents
Asia · Africa · North America · South America · Europe · Australia
$100M +
Annual
Revenue
‍
900+
Global
Employees
‍
Capabilities

Two Powerful Paths to Partnership

Whether you need a proven retail brand or a custom private-label program — Allinox USA delivers end-to-end execution.

Alva stainless steel stockpot, saucepans and frying pans with prepared food

Alva Cookware Brand

Retail Brand
PFAS-Free
Premium Packaging
Ready to Ship

A Belgian cookware brand with 75+ years of heritage, already gaining strong traction with major U.S. retailers and marketplaces.

Healthy cooking, PFAS-free
Premium gift-ready packaging
All SKUs stocked in Atlanta
Proven growth on Amazon, Wayfair, Macy's & more
Discover ALVA
Green cookware pots with lids and a frying pan with gold-colored handles

Private Label & OEM Programs

Custom Programs
OEM Manufacturing
Global Sourcing
Full Integration

Allinox develops cookware sold under a partner’s own brand through private label and OEM programs. Our teams coordinate product development, sourcing, manufacturing, quality control and distribution.

Dedicated private label & OEM sales team
Joint venture factory in China
Hong Kong sourcing office with strict QC
Full vertical integration, development to delivery
Start a Program
Leadership

Meet the Team Behind Allinox USA

Family-led, partner-focused. Direct access to decision-makers — that's the Allinox way.

Michel
President — CEO
Sophie
Executive VP — Sales
Dianel
Sales Manager
Jordan
eCommerce Manager
Allinox USA

Let's build something great, together.

Contact

Ready to Grow Your Cookware Assortment?

Whether you're looking for a proven brand or a custom private label program, our team is ready to help you build something great.

BUSINESS DETAILS

These quick details help us route your inquiry to the right team.

How many retail locations do you operate?
Approximately how much cookware does your company purchase annually?
When are you looking to add or expand your cookware assortment?
Where did you hear about us?
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